San Diego Food & Wine Festival is a leading international culinary event that brings together renowned chefs, wineries, and gastronomic experiences in a vibrant coastal setting, attracting a diverse audience and celebrating food, wine, and culture.
I designed the logo and developed the visual identity, creating a system that translates the festival’s energetic and experiential nature into a cohesive graphic language.
The visual approach uses modular geometric elements to create flexible compositions and narratives, adapting across formats while conveying energy and movement through bold shapes, vibrant colors, and dynamic layouts.
