Hello! 

I'm Romina Pereyra, a graphic designer based in Buenos Aires, Argentina, with over 14 years of experience working across branding, editorial design, environmental graphics, and visual communication.

Throughout my career, I’ve collaborated with design studios, agencies, publishers, and institutional clients, developing projects from initial concept through final execution.

My work focuses on creating thoughtful visual systems that connect design with narrative and context. 

I have experience developing brand identities, environmental graphics, signage systems, editorial layouts, and graphic applications for architectural spaces.

Alongside my design practice, I also explore illustration as a complementary language. More of my illustration work can be found at rominapereyra.com

Approach

Each project begins by understanding the context in which it will exist. I focus on building visual systems that not only function clearly, but also add meaning to space and experience.

Clarity & Structure

I work through observation and synthesis, translating ideas into clear, consistent systems that can adapt across different formats and environments.

Lasting Solutions

I aim to create work that is thoughtful and durable over time, avoiding excess and focusing on what is essential.